Please note that this is Step 1.  After completing this registration from you will receive a confrimation email (check your junk mail, too).  The confirmation letter will provide you with a link to GoToMeetings where you will complete Step 2 by reserving your seat.

Webinar Description:

Word of mouth has always been a high-value marketing channel for brands; however, there hasn’t been an easy way to automate and measure this traditionally offline process.  With the increasing volume of consumer online sharing and conversations, brands have a new opportunity to identify their highly engaged, loyal customer advocates and turn them into “social marketers” who will refer your product or service to their friends. By harnessing the power of social referrals, brands can increase new customer acquisition, drive traffic, improve SERP and increase sales.

J. Hilburn, the leader in custom-tailored menswear, had traditionally relied on referrals from its personal stylists for new customer acquisitions. Realizing its customer base was already referring new customers, J. Hilburn was looking for a way to tap into its customer base and track, manage, and amplify word-of-mouth (WOM) recommendations. By partnering with Extole, J. Hilburn was able to reward its advocates, increase its social presence, and gain insight into its customers’ social behaviors.

Please join Neal Patel, VP Technology for J. Hilburn, and Nichole Goodyear, Strategic Advisor for Extole, to learn why you can’t afford to ignore your customer advocates and how J. Hilburn was able to drive more than 600 new transactions and $250,000 in sales in just 45 days via the power of social referrals. 

Takeaways:

1. Learn how to harness the power of your customers and turn them into “social marketers” for your brand

2. Learn how to encourage the creation and sharing of consumer-generated content around your brand

3. Learn how to implement social programs that produce social signals across the web and improve SERP

4. Learn how you can achieve measurable results from social referral programs 

Speakers:

 Nichole Goodyear, Strategic Advisor, Extole

 Nichole Goodyear is a seasoned and award-winning entrepreneur having helped build seven technology companies over the course of her career.  Nichole has received numerous awards for her work in the social media space including being named one of Fast Company’s Most Influential Women in Technology for 2011, an IAB Leadership Award for her work on the nation’s first Social Media Buyers Guide and two Stevie Awards; one for Entrepreneur of the Year and the other for Technology Innovation in the social media space. 

Prior to joining Extole, Nichole was the CEO & Co-founder of Brickfish.com, a Social Media Engagement Platform. In addition to working with Extole, Nichole is also the Co-Executive Director of the Social Media Advertising Consortium (SMAC) and an advisor to several other technology companies, advising on social media technology strategy.  

As Strategic Advisor for Extole, Nichole works cross-functionally with the Executive, Product, Marketing, Sales and Customer Success teams to develop strategy for its Consumer-to-Consumer (C2C) Social Marketing Platform.

Twitter @NGoodyear

Neal Patel, VP Technology, J. Hilburn 

For more information please go to: www.womma.org/events/category/webinars/